I had the pleasure of meeting Horst a few times over the last few years. The most exciting of which was a product testing session at the Host and Friends salon on East Hennepin in Nordeast (NE) Minneapolis. Horst didn't even do the entirety of my blow out but I am so glad that I was aware of the significance that his hands were even gracing my hair. That volumizing spray could have been a placebo for all I know but I walked around for the rest of the day feeling like the luckiest girl with the most beautiful hair in all of the land!
Horst's philosophies made so much sense and at the time I very much needed an example of how the consumer landscape could change. After that I had my hair done there a few times, I have done several in-house product testing sessions and they have even sent products to my home for evaluation purposes. Horst became sort of an idea example in my mind, proving all the doubts in my head to be wrong. He was successful, he loved what he did, he never stopped evolving towards his best self! He lived the American dream, with a luxurious history in beauty and fashion, sold a company for $300 million, studied agriculture and started a farm. To say he is inspiring doesn't even cross the starting line of describing this man's impact.
Aveda was world's ahead of it's time and Intelligent Nutrients is an impeccable brand that has all the potential in the world to make people healthier through 'beauty products.'
“He saw himself as an environ_mentalist, and increasingly more so over time,” said his wife, Kiran Stordalen. “He saw the plight of the planet and the ongoing damage we’re incurring. He felt that very intensely, and saw that the way he could contribute to improving that was thinking about choices people were making from the consumer point of view — their purchasing power.”
Examples of my deep feelings for IN :)
I COULD NEVER express enough gratitude to Horst specifically but also people like Horst - the leaders and entrepreneurs that have made it possible for me, and my generation, to make healthier decisions than my parents had.
It's amazing how many times a day I come into contact with a product that Horst is responsible for. I shower and I use an amazing shampoo thanks to him, I use a lipgloss that delivers antioxidants, thanks to Horst. I use a soothing lavender lotion because Horst had a vision for the beauty industry well before 'eco' was trending.
Horst will live on through his ventures, through all of the people he has inspired in his long life and through this message...